If you were to buy one peach tree and one apple tree from the Stark Bros.fruit trees and landscaping catalog in two separate orders,you would pay a total of $109.09.99.However,if you order the peach and apple tree together in the same order,you pay only
$89)99 each.When selling the two trees together for a reduced price,what pricing strategy does Stark Bros.employ?
A) product-line pricing
B) prestige pricing
C) price lining
D) discount pricing
E) bundle pricing

Question

Quizplus · Accepted Answer

Stark Bros. is employing bundle pricing, which means offering a discount when two or more products are purchased together as a bundle or package. In this case, they are offering a lower price when the peach and apple trees are ordered together in the same package.

If You Were to Buy One Peach Tree and One