One problem in the interstate trucking industry is the number of trucks that return empty after making a delivery.There is a website where independent interstate truckers can look for loads to carry on their return trips,known as backhauls.Because the trucks would normally return empty,truckers who use this website to generate business they would not have otherwise receive a reduced shipping rate.This reduced rate for a backhaul is an example of
A) penetration pricing.
B) target pricing.
C) cost-plus pricing.
D) odd-even pricing.
E) yield management pricing.

Question

Quizplus · Accepted Answer

The reduced shipping rate for backhauls is an example of yield management pricing, which involves varying prices in response to fluctuations in demand and supply to maximize revenue. In this case, the website is offering a lower price for the backhaul since the truck would otherwise return empty, and the website can generate revenue by connecting the trucker with a load to carry on the return trip. This strategy helps to optimize revenue for both the trucker and the website.

One Problem in the Interstate Trucking Industry Is the Number