With a cost-oriented pricing strategy,a price setter stresses the __________ side of the pricing problem and the price is set by looking at __________.
A) demand; revenue
B) production; profit
C) demand; target sales
D) cost; production and marketing costs
E) cost; consumer tastes

Question

Quizplus · Accepted Answer

With a cost-oriented pricing strategy, the cost side of the pricing problem is stressed and the price is set by looking at the production and marketing costs. The goal is to ensure that the price charged covers all the costs incurred in producing and selling the product while also earning a profit margin.

With a Cost-Oriented Pricing Strategy,a Price Setter Stresses the __________