Deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well, is referred to as
A) loss-leader pricing.
B) bundle pricing.
C) magnet pricing.
D) predatory pricing.
E) below-market pricing.

Question

Quizplus · Accepted Answer

Loss-leader pricing is a strategy where a product is sold at a low price to attract customers, with the expectation that they will purchase other items at regular prices.

Deliberately Selling a Product Below Its Customary Price, Not to Increase