Trade discounts are offered to resellers in the marketing channel on the basis of the marketing activities they are expected to perform in the future and

Question

Quizplus · Accepted Answer

To reward wholesalers and retailers for marketing functions they will perform in the future,a manufacturer often gives trade,or functional,discounts.These reductions off the list or base price are offered to resellers in the marketing channel on the basis of (1)where they are in the channel and (2)the marketing activities they are expected to perform in the future.

Trade Discounts Are Offered to Resellers in the Marketing Channel