Figure 10-3
-The product life cycle shown in D in Figure 10-3 is an example of a __________ product.

Question

Figure 10-3 
-The product life cycle shown in D in Figure 10-3 is an example of a __________ product.

Quizplus · Accepted Answer

The product life cycle shown in D is an example of a fad product, which experiences a rapid rise and fall in popularity. Fad products are typically short-lived and characterized by a sudden burst in demand followed by a rapid decline. This is different from high-learning and low-learning products, which experience slower and more gradual market penetration and growth. Fashion products have a longer life cycle than fads, but still experience shifts in consumer preferences over time. Generalized products are a broader category that can include any type of product.

Figure 10-3 -The Product Life Cycle Shown in D in Figure 10-3