Multiple Choice
Kemps makes Life Savers Real Fruit Sherbet (with the flavors of a favorite childhood candy) .Kemps pays Wrigley,the owner of the Life Savers brand name,a fee to market this product.This is most likely an example of
A) generic branding.
B) reseller licensing.
C) mixed branding.
D) brand licensing.
E) co-branding.
Correct Answer:
Verified
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