The practice of marketers in one country using brand names for their products that are virtually the same as the names of established brands from another country is known as _____.
A) piracy
B) trade dress violation
C) private label branding
D) ambush marketing
E) guerilla branding

Question

The practice of marketers in one country using brand names for their products that are virtually the same as the names of established brands from another country is known as _____.
A) piracy 
B) trade dress violation 
C) private label branding 
D) ambush marketing 
E) guerilla branding

Quizplus · Accepted Answer

The practice described is commonly known as brand piracy, which involves using a well-known brand name or logo of a foreign company without permission. It is illegal and can result in legal action by the original brand owner.

The Practice of Marketers in One Country Using Brand Names