A(n)_____ involves information that is important to consumers and that is likely to influence their choice or conduct regarding a product.
A) reasonable representation
B) material representation
C) factual representation
D) objective representation
E) unfair representation

Question

A(n)_____ involves information that is important to consumers and that is likely to influence their choice or conduct regarding a product.
A) reasonable representation 
B) material representation 
C) factual representation 
D) objective representation 
E) unfair representation

Quizplus · Accepted Answer

A material representation is defined as information that is both important and likely to influence a consumer's decision or conduct regarding a product. The other choices may also be important in advertising, but only material representation fully fits the description given in the question.

A(n)_____ Involves Information That Is Important to Consumers and That