The XYZ Brewery Corporation undertook an advertising campaign which appeared to encourage pre-legal-drinking-aged teenagers to consume its high-powered malt liquor.The FTC can take action against XYZ on grounds that the advertising campaign is in violation of the _____ doctrine.
A) substantiation
B) ethics
C) unfairness
D) responsibility
E) deceptive

Question

The XYZ Brewery Corporation undertook an advertising campaign which appeared to encourage pre-legal-drinking-aged teenagers to consume its high-powered malt liquor.The FTC can take action against XYZ on grounds that the advertising campaign is in violation of the _____ doctrine.
A) substantiation 
B) ethics 
C) unfairness 
D) responsibility 
E) deceptive

Quizplus · Accepted Answer

The advertising campaign of XYZ Brewery Corporation that encourages pre-legal-drinking-aged teenagers to consume high-powered malt liquor violates the unfairness doctrine of the FTC. This doctrine prohibits advertising or marketing that causes substantial injury to consumers which is not outweighed by any countervailing benefits to consumers or to competition. The advertising campaign targeting vulnerable minors could result in negative social, health, and emotional impact, violating the unfairness doctrine of the FTC.

The XYZ Brewery Corporation Undertook an Advertising Campaign Which Appeared