_____ is based on the premise that a firm that misleads consumers should have to use future advertisements to rectify the deceptive impressions it has created in consumers' minds.
A) Rectification advertising
B) Unfairness removal
C) Anti-deception advertising
D) Regulated advertising
E) Corrective advertising

Question

_____ is based on the premise that a firm that misleads consumers should have to use future advertisements to rectify the deceptive impressions it has created in consumers' minds.
A) Rectification advertising 
B) Unfairness removal 
C) Anti-deception advertising 
D) Regulated advertising 
E) Corrective advertising

Quizplus · Accepted Answer

The term that fits the description is "Corrective advertising," which is a type of advertising that requires firms to use future ads to correct any misleading impressions they may have created in the minds of consumers. This is often the result of legal action taken against a company for deceptive advertising.

_____ Is Based on the Premise That a Firm That