The Bamboozle Corporation was finally indicted for years of deceptive advertising.The FTC required the company to spend $5 million on television commercials over the next six months to rectify any deceptive impressions it created in consumers' minds.In other words,the FTC required Bamboozle Corporation to undertake a(n)_____ program.
A) corrective advertising
B) rectification
C) unfairness removal
D) anti-deception
E) make-good

Question

The Bamboozle Corporation was finally indicted for years of deceptive advertising.The FTC required the company to spend $5 million on television commercials over the next six months to rectify any deceptive impressions it created in consumers' minds.In other words,the FTC required Bamboozle Corporation to undertake a(n)_____ program.
A) corrective advertising 
B) rectification 
C) unfairness removal 
D) anti-deception 
E) make-good

Quizplus · Accepted Answer

The sentence states that the FTC required the company to spend $5 million on television commercials over the next six months to rectify any deceptive impressions it created in consumers' minds. This is the definition of corrective advertising, which is designed to correct any misleading or false claims that a company may have made in its previous advertisements. Choice B, rectification, is similar in meaning but not as commonly used. Choice C, unfairness removal, is not a recognized term in the marketing or advertising industry. Choice D, anti-deception, is too broad and does not accurately reflect the specific action required by the FTC. Choice E, make-good, is a term typically used in the broadcasting industry to refer to compensation for a mistake, and is not applicable to this scenario.

The Bamboozle Corporation Was Finally Indicted for Years of Deceptive