Obtaining secondary data occurs during which step of the five-step marketing research approach?

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Obtaining secondary data is part of the data collection process, which occurs during step 3 of the five-step marketing research approach - collect relevant information. Step 1 is defining the problem, step 2 is developing the research plan, step 4 is developing findings, and step 5 is taking marketing actions.

Obtaining Secondary Data Occurs During Which Step of the Five-Step