Researchers for Frito-Lay discovered that matte beige bags of potato chips picturing potatoes and other healthy ingredients in the snack do not trigger activity in the anterior cingulate cortex,an area of the brain associated with feelings of guilt,as much as shiny bags with pictures of chips.Frito-Lay then switched out of shiny packaging in the United States shortly thereafter.This is an example of using

Question

Quizplus · Accepted Answer

This is an example of neuromarketing, which uses insights from neuroscience to understand and influence consumer behavior. Specifically, Frito-Lay used neuroscience research to design packaging that would reduce feelings of guilt associated with indulging in potato chips.

Researchers for Frito-Lay Discovered That Matte Beige Bags of Potato