The Minnesota Twins,a professional baseball team,wanted to develop creative ways to boost sagging attendance at ball games.The Twins hired a moderator who,after every home game during the month of July,led informal discussions with groups of 6 to 10 fans to find out what they did and did not like about the baseball team and their experience at the stadium.Discussions were videotaped for later review.These research sessions are called

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The research sessions conducted by the Twins with a moderator leading informal discussions with groups of fans to understand their likes and dislikes about the team and stadium experience are called focus groups. The aim of focus groups is to gather qualitative data about consumer perceptions, opinions, and attitudes. The taped sessions can be later reviewed to gain insights and develop possible solutions to address the problem of declining attendance. Experiments involve testing hypotheses and manipulating variables to identify cause-and-effect relationships. Secondary data refers to information gathered from existing sources. Panels involve tracking changes in opinions or behaviors of a particular group over time. Depth interviews are conducted one-on-one with a respondent to elicit in-depth, detailed information.

The Minnesota Twins,a Professional Baseball Team,wanted to Develop Creative Ways