Experiments often use marketing drivers from which of the four Ps?

Question

Quizplus · Accepted Answer

Experiments can use marketing drivers such as product features, price, or promotion to test hypotheses about consumer behavior and preferences. While product, price, and place are important components of marketing, experiments may not necessarily use all of them as drivers. Additionally, promotion and people (another P of marketing) may also be used in experiments to test the effectiveness of advertising and various customer interactions.

Experiments Often Use Marketing Drivers from Which of the Four