3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines. A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet. 3M changed the shape of the pad to a foot and sales soared. 3M changed its product in response to a Filipino
A) custom.
B) value.
C) demographic pattern.
D) belief.
E) idiosyncrasy.

Question

Quizplus · Accepted Answer

The change was made in response to a Filipino custom of cleaning floors by pushing coconut shells with their feet.

3M Company Executives Were Perplexed When the Company's Scotch-Brite Floor-Cleaning