Tiffany & Co. knows that Japanese are superstitious about the number four. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany uses its knowledge of __________ to avoid connecting its products with the number four.
A)trademarks
B)visual icons
C)cultural symbols
D)brand names
E)ethnic emblems

Question

Quizplus · Accepted Answer

Tiffany's knowledge of Japanese superstitions about the number four falls under the category of cultural symbols.