Kit Kat bars are marketed by Nestlé worldwide. Kit Kat is pronounced "kitto katsu" in Japanese, which roughly translates to "surely win." Japanese teens eat Kit Kat bars for good luck, particularly when taking crucial school exams. This positive result might have been missed had the company used __________ and felt it necessary to use a name without an additional meaning.

Question

Quizplus · Accepted Answer

Back translation involves translating a text back into the original language by a different translator to check for accuracy and meaning, which might not capture cultural nuances like the positive connotation of "kitto katsu" in Japanese.

Kit Kat Bars Are Marketed by Nestlé Worldwide