What global market entry strategy allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?
A) exporting
B) licensing
C) joint venture
D) direct investment
E) franchising

Question

Quizplus · Accepted Answer

Exporting is the global market entry strategy that requires the least changes to a company's product, organization, and corporate goals, as it involves selling domestically produced products to foreign markets without significant alterations.

What Global Market Entry Strategy Allows a Company to Make