When Nestlé actually owns a subsidiary or division in a foreign country,such as its own ice cream manufacturing operation in China,this global market entry strategy is known as ________ and represents the greatest commitment a company can make to international sales.
A)licensing
B)local assembly
C)a joint venture
D)direct investment
E)local manufacturing

Question

Quizplus · Accepted Answer

The biggest commitment a company can make when entering the global market is direct investment,which entails a domestic firm actually investing in and owning a foreign subsidiary or division.

When Nestlé Actually Owns a Subsidiary or Division in a Foreign