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A Buy Class Situation Affects Buying Center Tendencies in Different

Question 145

Multiple Choice

A buy class situation affects buying center tendencies in different ways. If there are two or three people involved, the problem is a minor modification, and the suppliers considered are the present ones, the buy class situation is most likely a


A) conditional buy.
B) straight rebuy.
C) new buy.
D) modified rebuy.
E) standard buy.

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