Consumer Behavior Refers to

Consumer behavior refers to

A) the aspects of a consumer's decision making processes that cannot be measured.
B) the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
C) the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume.
D) the mental and social processes related to purchasing that are innate in a person from birth.
E) those purchasing behaviors that result from repeated experience and reasoning.