The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. If a consumer used these attributes in evaluating this vehicle against others, the attributes would be considered
A) points of difference.
B) informational alternatives.
C) evaluative criteria.
D) competitive advantages.
E) consumer attributes.

Question

Quizplus · Accepted Answer

Evaluative criteria are the attributes or features that consumers consider when comparing and assessing different products or services.

The Ford Fusion Hybrid SE Uses Hybrid Fuel Technology with the Latest