Figure 4-2
-Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models.The columns each show a brand like Apple,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.
A) consideration set
B) evaluative criteria
C) points of difference
D) value propositions
E) core benefits

Question

Figure 4-2 
-Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models.The columns each show a brand like Apple,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.
A) consideration set 
B) evaluative criteria 
C) points of difference 
D) value propositions 
E) core benefits

Quizplus · Accepted Answer

The consideration set refers to the set of alternatives that the consumer considers when evaluating and deciding which product to choose. In this case, the brands listed in the columns of the rating chart serve as the consideration set when consumers use these smartphone ratings to evaluate the products. The other options, such as evaluative criteria, points of difference, value propositions, and core benefits, refer to different aspects of the consumer decision-making process but are not applicable in this particular scenario.

Figure 4-2 -Figure 4-2 Shows the Recent Ratings from Independent Rating Agencies