The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?
A)purchase task
B)social surroundings
C)physical surroundings
D)psychological effects
E)antecedent states

Question

Quizplus · Accepted Answer

Antecedent states include the consumer's mood or amount of cash on hand,which can influence purchase behavior and choice.Here,flowers are assumed to improve one's mood.

The American Floral Council Used an Ad That Showed Three