Figure 4-6 
-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6) ,E refers to
A) Ideals.
B) Achievement.
C) Self-Expression.
D) Survivors.
E) Innovators.
Correct Answer:
Verified
Q263: In the VALS framework, consumers can have
Q270: Two VALS segments stand apart.One segment represents
Q277: Word of mouth refers to
A) advertising or
Q279: Figure 4-6 Q280: A study by Popular Mechanics magazine identified Q281: The influencing of people during conversations is Q284: Consumers' purchases are often influenced by the Q285: A reference group that a person wishes Q289: College students who wear clothing displaying the Q293: Popularity created by consumer word of mouth![]()
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