Recognized for excellence by Advertising Age,Alma creates advertising to reach diverse segments by "focusing the work on a deeper cultural knowledge,elevating the work beyond the clichés." For its clients,including Kraft and Revlon,Alma creates ads that are a part of programs incorporating
A) psychographic differences.
B) population inputs.
C) multicultural marketing.
D) a value consciousness.
E) macroeconomics.

Question

Quizplus · Accepted Answer

Alma creates advertising with a focus on diverse segments, indicating a multicultural marketing approach. This approach involves understanding and tailoring advertising to the cultural nuances of different groups. Alma's work goes beyond clichés, which may indicate a value-driven approach, but there is more emphasis on cultural knowledge for effective communication. The other choices are not directly supported by the given information.

Recognized for Excellence by Advertising Age,Alma Creates Advertising to Reach