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The Maker of Wrigley Chewing Gum Funded a $10 Million

Question 125

Multiple Choice

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of


A) profit responsibility.
B) cause marketing.
C) stakeholder responsibility.
D) societal responsibility.
E) mass marketing.

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