Taco Bell sells Doritos Locos Tacos in the United States, with shells made out of Nacho Cheese Doritos. At introduction, the chain sold 100 million tacos in the first 10 weeks alone, its most popular product launch of all time. Considering Figure 2-5, this is an example of a ________ strategy that would be found in quadrant ________.

Question

Quizplus · Accepted Answer

The introduction of Doritos Locos Tacos is an example of a product development strategy, as it involves creating a new product (taco with a Doritos shell) for the existing market.

Taco Bell Sells Doritos Locos Tacos in the United States