Figure 2-5
-Lego has traditionally been successful selling its classic construction sets to boys.Recently,Lego introduced a line of building toys especially for girls called Lego Friends.It includes feminine characters,pink and purple theme colors,and allows girls to construct more story-related activities.The company felt this was a way to reach into the girl's toy market where alternatives include princess games and accessories.Considering Figure 2-5,this is an example of a __________ strategy that would be found in quadrant __________.

Question

Figure 2-5 
-Lego has traditionally been successful selling its classic construction sets to boys.Recently,Lego introduced a line of building toys especially for girls called Lego Friends.It includes feminine characters,pink and purple theme colors,and allows girls to construct more story-related activities.The company felt this was a way to reach into the girl's toy market where alternatives include princess games and accessories.Considering Figure 2-5,this is an example of a __________ strategy that would be found in quadrant __________.

Quizplus · Accepted Answer

This is an example of a diversification strategy found in quadrant D, as Lego is introducing a new product line (Lego Friends) to a new market segment (girls).

Figure 2-5 -Lego Has Traditionally Been Successful Selling Its Classic Construction Sets