All of the following are marketing mix strategies that Chobani has used to sell its yogurt except which?
A)sponsor U.S.Olympic and Paralympic teams
B)price the Chobani yogurt line below its major competitors (Yoplait and Dannon)to increase sales and market share
C)use Facebook,YouTube,and other social media to promote Chobani yogurt
D)rely on word of mouth to reach new customers
E)air a Super Bowl commercial featuring a large bear searching for a snack

Question

Quizplus · Accepted Answer

Marketers at Chobani did not price the Chobani yogurt line below its major competitors (Yoplait and Dannon)to increase sales and market share.There is no mention of Chobani's pricing strategy or tactics in the chapter opener example of the textbook.

All of the Following Are Marketing Mix Strategies That Chobani