A target market refers to
A)people who could purchase a product regardless of who ultimately uses it.
B)one or more specific groups of potential consumers toward which an organization directs its marketing program.
C)former customers who now use competitors' products.
D)the cluster of benefits that an organization develops to satisfy consumers' needs.
E)people with both the desire and the ability to buy a specific offering.

Question

Quizplus · Accepted Answer

A target market refers to one or more specific groups of potential consumers toward which an organization directs its marketing program, taking into account factors such as demographics, psychographics, and behaviors.

A Target Market Refers to