After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop. The concepts must then be converted into a meaningful
A) marketing strategy.
B) macromarketing agenda.
C) micromarketing agenda.
D) marketing program.
E) marketing concept.

Question

Quizplus · Accepted Answer

A marketing program is a comprehensive plan that includes the marketing strategy and tactics to bring a product concept to market effectively.

After an Assessment of Needs, a Marketing Manager Must Translate