The relatively homogenous groups of prospective buyers that have common needs and will respond similarly to a marketing action is referred to as
A)a market segment.
B)a target market.
C)a customer base.
D)an ultimate consumer.
E)a preferred customer.

Question

Quizplus · Accepted Answer

A market segment refers to a subgroup of potential customers with common needs, characteristics, or preferences that a company can target with a focused marketing strategy. This allows companies to tailor their marketing mix to better meet the needs of that particular group, leading to more effective marketing and improved customer acquisition and retention.

The Relatively Homogenous Groups of Prospective Buyers That Have Common