The purpose of the introduction of 3M Post-it Flag Highlighters was to
A) stay ahead of trends and focus its marketing program on only one segment.
B) stay ahead of trends and focus its marketing program expanding distribution.
C) increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
D) preempt a competitive move by Sanford's Sharpie to introduce a similar product.
E) help college students with their studying.
Correct Answer:
Verified
Q110: Market segments refer to
A) the relatively heterogeneous
Q119: A marketing program refers to
A) a plan
Q123: The _ concept means that an organization
Q124: Which of the following statements about 3M's
Q128: All of the following statements about the
Q132: Based on the marketing program 3M developed
Q133: In U.S.business history,the marketing concept became a
Q136: The relatively homogenous groups of prospective buyers
Q136: The 3M Post-it® Flag Highlighter and Pen
Q139: The place strategy in 3M's marketing program
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