The idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals reflects the
A)concept of synergy.
B)marketing concept.
C)principle of customer relationship management.
D)societal marketing concept.
E)consumerism concept.

Question

Quizplus · Accepted Answer

The marketing concept is a philosophy where an organization focuses on identifying and satisfying the needs of their consumers while also achieving their own business goals. This approach is founded on the belief that by delivering value to consumers, a company can gain their loyalty and ultimately increase profits. The other options may be related to marketing, but they do not specifically address the balance between meeting consumer and organizational goals.

The Idea That an Organization Should (1) Strive to Satisfy