In 1952,General Electric's annual report stated,"The concept introduces .... marketing ... at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the
A) sustainability perspective.
B) age of consumerism.
C) sales concept.
D) marketing concept.
E) customer relationship management concept.

Question

Quizplus · Accepted Answer

The statement refers to integrating marketing into each phase of the business, which is the core idea of the marketing concept. The marketing concept emphasizes the importance of customer needs and wants in all aspects of business operations, from product design to delivery and service.

In 1952,General Electric's Annual Report Stated,"The Concept Introduces