A market orientation refers to
A)the orientation of an organization that focuses its efforts on continuously collecting information about the environment, keeping abreast of the actions of its competitors, and using this information to create product innovation.
B)the belief that the buying environment for any given industry is volatile and therefore all marketing decisions should be short-term and easily adaptable to change.
C)the orientation of an organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value.
D)the belief that the buying environment for any given industry is relatively stable and therefore all marketing decisions should be long-term to prevent loss of focus.
E)the point of view that holds that there is always someone who needs or can benefit from your product, and if one segment fails, there is an even better one somewhere in the "market."

Question

Quizplus · Accepted Answer

A market orientation is an organizational approach where the company focuses on collecting information about customers' needs, wants, and preferences, using that information to create superior customer value, and sharing it across all departments in the company. This approach is customer-centric and involves being responsive to changes in the market environment to satisfy customers better than competitors.

A Market Orientation Refers to