An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to have a
A) product orientation.
B) macroeconomic orientation.
C) market orientation.
D) industry orientation.
E) societal marketing orientation.

Question

Quizplus · Accepted Answer

A market orientation involves gathering information about customers' needs, sharing it across departments, and using it to create customer value.

An Organization That Focuses Its Efforts on Continuously Collecting Information