A Major Pharmaceutical Firm Is Developing a New Medical Drug

A major pharmaceutical firm is developing a new medical drug for the market.Stockholders are pressing for an early release date,as the drug is expected to generate significant profits.Unions representing production workers are pressing for wage increases,which would reduce the resources available for development and marketing,thus delaying the release date.Consumer activists are pressing for increased testing which would both increase costs and delay the release date.Which balanced scorecard perspective is most applicable in this situation?

A) resource allocation
B) internal processes
C) learning and growth
D) customer
E) financial