In the VALS?? segmentation scheme,consumer segments are represented along the dimensions of primary motivations and resources.

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The VALS segmentation scheme does categorize consumer segments along the dimensions of primary motivations and resources. VALS stands for Values and Lifestyles and seeks to understand consumer behavior based on values, attitudes, and lifestyles. The primary motivations are the values that drive consumer behavior, while the resources are the economic, psychological, and educational factors that affect purchasing decisions. The VALS framework is widely used by marketers to understand consumer behavior and develop targeted marketing strategies.

In the VALS?? Segmentation Scheme,consumer Segments Are Represented Along the Dimensions