In the VALS™ framework,"Believers" _____.
A) exhibit high energy levels, which they devote to physical exercise and social activities
B) are conservative and predictable consumers who favor established brands and American-made products
C) are responsible, well educated professionals who are well informed about current events
D) are a politically conservative group who respects authority and the status quo
E) are successful, sophisticated, take-charge people with high self-esteem

Question

Quizplus · Accepted Answer

Believers are a traditional, conservative and predictable group who value safety, stability and established values. They tend to favor brands and products that are conventional and American-made.

In the VALS™ Framework,"Believers" _____