A sign relation is established in marketing communications when _____.
A) a brand and a referent belong to the same cultural context
B) a brand is characterized with a logo
C) a brand is personified
D) a metaphor is used
E) a simile is used

Question

A sign relation is established in marketing communications when _____.
A) a brand and a referent belong to the same cultural context 
B) a brand is characterized with a logo 
C) a brand is personified 
D) a metaphor is used 
E) a simile is used

Quizplus · Accepted Answer

A sign relation is established in marketing communications when a brand and a referent belong to the same cultural context. This means that the brand is associated with an object or concept that is already familiar to the target audience, making it easier for them to understand and relate to the brand. The use of cultural symbols and references is a common strategy in marketing to create sign relations and establish brand identity.

A Sign Relation Is Established in Marketing Communications When _____