An ad for Hanes brand of underwear says,"Wait 'til we get our Hanes on you!" The brand is positioned as being comfortable for the wearer,and the ad really stressed how comfortable the brand feels against your skin.This brand's positioning is best described as appealing to consumers' _____ needs.
A) functional
B) rational
C) emotional
D) symbolic
E) experiential

Question

An ad for Hanes brand of underwear says,"Wait 'til we get our Hanes on you!" The brand is positioned as being comfortable for the wearer,and the ad really stressed how comfortable the brand feels against your skin.This brand's positioning is best described as appealing to consumers' _____ needs.
A) functional 
B) rational 
C) emotional 
D) symbolic 
E) experiential

Quizplus · Accepted Answer

The ad for Hanes emphasizes the experiential benefits of the brand, specifically how comfortable it feels against the skin. This appeals to consumers' experiential needs, or the desire for sensory pleasure and enjoyment from a product.

An Ad for Hanes Brand of Underwear Says,"Wait 'Til We