Northwest Bank wants to maintain a positive presence and a vision for the future-to stay around for the long term and to do good for communities.First,the bank works with employees,the people who deliver the promise day in and day out.Then,employees expand the process to include customers.Customers applying for a loan should write a statement about how they plan to stay around for the long term and do good for their communities.This is an example of

Question

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The given scenario illustrates the concept of collective commitment, which refers to a shared sense of commitment towards achieving organizational goals by all stakeholders, including employees and customers. By encouraging customers to write statements about their long-term plans to stay around and contribute to their communities, Northwest Bank is fostering this sense of collective commitment and aligning the values of its employees, customers, and the community at large. This approach can help create a positive and sustainable organizational identity, ensure social system stability, and contribute to organizational socialization. However, it does not necessarily involve competing values, which refer to conflicting values that may exist within an organization or among its stakeholders.

Northwest Bank Wants to Maintain a Positive Presence and a Vision