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Sanderson,Inc

Question 87

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Sanderson,Inc.is a direct marketing company.It emphasizes beating the competition and rewards the sales force based on performance.Sales personnel who don't meet their goals are often called in to the manager's office at the end of the month.This is often referred to as "the walk of shame."
What type of company culture does Sanderson exhibit? How is this type of culture defined in the CVF? What are the pros and cons of working in this type of culture?

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Companies with a market culture have a s...

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