Encoding _____.
A) is interference and distortion
B) is the process of translating thought into symbolic form
C) involves activities undertaken by receivers to interpret marketing messages
D) is the path through which the message moves from source to receiver
E) None of these are correct.

Question

Quizplus · Accepted Answer

Encoding refers to the process of translating thoughts, ideas or messages into symbolic form, which could be words, pictures, or gestures. It is a crucial aspect of communication as it helps in conveying the message effectively to the intended audience. Interference and distortion (option A) can occur during the transmission of the message. Decoding (option C) involves the activities that receivers undertake to interpret marketing messages while the path through which the message moves from source to receiver is called the channel (option D).