The _____ holds that pictures are represented in memory in verbal as well as visual form,whereas words are less likely to have visual representations.
A) consumer processing model
B) hedonic experiential model
C) dual-coding theory
D) attribution theory
E) None of these are correct.

Question

The _____ holds that pictures are represented in memory in verbal as well as visual form,whereas words are less likely to have visual representations.
A) consumer processing model 
B) hedonic experiential model 
C) dual-coding theory 
D) attribution theory 
E) None of these are correct.

Quizplus · Accepted Answer

Dual-coding theory proposes that both visual and verbal information are processed and stored in memory, but that visual information is more easily and vividly remembered. Therefore, this theory suggests that pictures are represented in memory in both visual and verbal forms, while words are less likely to have a corresponding visual representation.

The _____ Holds That Pictures Are Represented in Memory in Verbal