The heuristic in which the individual calls from memory his or her attitude toward relevant alternatives and picks the alternative for which the affect is most positive is known as _____.
A) disjunctive
B) lexicographic
C) compensatory
D) conjunctive
E) affect referral

Question

The heuristic in which the individual calls from memory his or her attitude toward relevant alternatives and picks the alternative for which the affect is most positive is known as _____.
A) disjunctive 
B) lexicographic 
C) compensatory 
D) conjunctive 
E) affect referral

Quizplus · Accepted Answer

The heuristic described is affect referral, which involves relying on one's emotions or affective response to make a decision. The individual recalls attitude from memory and selects the alternative with the most positive affect. This is not the disjunctive, lexicographic, or compensatory heuristic.

The Heuristic in Which the Individual Calls from Memory His